The meat had been cooked, the sandwich almost assembled and assorted Guinness Book of Records dignitaries were patiently waiting by to give it their official stamp of approval.
But cooks in Iran were left in despair after their bid to create the world's longest sandwich failed when the crowd started eating it before it could be measured.
Event organisers had planned to stuff the 1,500-metre-long sandwich with 700 kg of ostrich meat and 700 kg of chicken, and display it in a park in the capital Tehran.
But as the sandwich was being measured, chaos ensued.
The giant snack was gone in minutes, leaving the three Guinness representatives with a problem.
One of the event’s organisers said video footage of the sandwich would be sent to Guinness officials.
"We still think the sandwich will be recorded in the Guinness book because of all the evidence and footage that we will send them," claimed Parvin Shariati.
The stunt had been organised to encourage Iranians to eat a healthier diet.
Ostrich meat is far leaner than much of the Iranian diet with as half as much fat as chicken, lots of iron, and very little cholesterol - as well as being extremely tasty.
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